Meta is working with banks in the UK to curb the menace of online frauds that originate or are executed on social media platforms such as Facebook or Instagram. The Facebook parent company has announced the expansion of its Fraud Intelligence Reciprocal Exchange (FIRE) program, a threat intelligence sharing initiative designed to protect people against online fraud.
The program allows banks to share intelligence directly with Meta, enabling them to collaborate and combat scams more effectively.
NatWest and Metro Bank are the first UK banks to join the pilot program, and more banks are expected to participate in the near future, Meta said in a statement.
“We will only beat these criminals if we work together and share relevant information related to scams,” Nathaniel Gleicher, global head of Counter-Fraud at Meta said in a statement. “Financial institutions can share unique information with us, which we can, in turn, use to train our systems to take action against more scams globally.”
The work has already led to the takedown of thousands of accounts run by scammers, Gleicher added. “By working together and sharing relevant information, we can collectively train our systems to identify and stop more scams globally.”
The UK lost more than 1.2 billion pounds through fraud in 2022 with nearly 80% of fraud cases started online. Another report by Barclays suggests that tech platforms are the source of 87% of all scams and eight in 10 Britons feel unsafe on social media due to scammers operating on these platforms.
The pilot has already led to significant achievements, including the dismantling of a major concert ticket scam network targeting individuals in both the UK and the US. Over the course of the six-month pilot, Meta removed approximately 20,000 accounts operated by scammers, based on 185 URLs shared between the banks and Meta under the Stop Scams UK initiative, the statement added.
“Meta’s FIRE program has significant potential to reshape fraud prevention strategies within the financial sector by fostering direct collaboration between social media platforms and banks,” Indranil Bandyopadhyay, principal analyst at Forrester said. “By sharing intelligence and resources, they can detect and prevent scams that exploit digital and financial channels more effectively.”
The expansion of FIRE has been welcomed by key stakeholders in the financial and law enforcement sectors, including the City of London Police and the National Economic Crime Centre.
“This unprecedented partnership allows banks to share real-time intelligence on emerging threats, enabling Meta to swiftly identify and dismantle fraudulent activities before they escalate,” Pranati Dave, practice director at Everest Group said. “With access to invaluable data from financial institutions, Meta supercharges its fraud detection algorithms, proactively targeting and eliminating scammers on a global scale.”
A query seeking comments from NatWest and Metro Bank remains unanswered.
Making the move global but with caution
Considering the initial success in the UK and keeping in mind the increasing cases of online fraud involving social media platforms, analysts feel the model has great potential to be replicated in other geographies as well.
Meta also wants to “onboard more banks” in order to create a “safer digital environment” for the users in the UK and globally.
“The program’s success in the UK suggests it could serve as a viable model for other regions and industries facing similar challenges,” said Forrester’s Bandyopadhyay. “Implementing such a program elsewhere could enhance global efforts to combat fraud, provided that considerations around data privacy, operational logistics, and the dynamic nature of fraudulent activities are carefully managed.”
Cross-industry and cross-border collaborations inspired by the FIRE program could lead to a more unified and effective approach to protecting consumers and financial systems worldwide, he added.
As Meta plans to onboard additional banks in the coming months, the program aims to continue refining its systems and strengthening global fraud detection capabilities, the statement added.
“FIRE has already proven its potency by neutralizing large-scale scams — such as fraudulent concert ticket schemes — demonstrating how cross-platform collaboration can revolutionize digital security,” said Dave. “As more financial institutions join, the program is setting a bold new standard for systemic fraud prevention, reshaping the digital landscape to provide a safer, more resilient environment for users and businesses alike.”
However, there could be potential obstacles.
“This revolutionary approach comes with significant challenges,” Dave pointed out. “Chief among them is the need for rigorous data privacy and compliance with global regulations like GDPR. Sharing sensitive financial data between platforms must be handled with extreme caution to prevent breaches and ensure trust.”
The shared intelligence also presents cybersecurity risks, as it could become a prime target for cybercriminals, she added. “Additionally, the cost of scaling the program across institutions could impose a financial strain, making it imperative to balance operational efficiency with effectiveness.”
Dave pointed out that cross-border regulatory differences add another layer of complexity, as global fraud prevention requires navigating a web of international laws.
“Finally, Meta’s past controversies around privacy could lead to public distrust, making it a challenge to convince stakeholders of its commitment to secure and transparent fraud prevention. Overcoming these hurdles is crucial for FIRE to fully realize its potential in reshaping the future of fraud prevention,” Dave said.